Cellcom is a new entrant in the Telecom Utility Services industry in Nepal. It is Nepal’s first and only payment gateway with no wallet. Cellcom has been incorporated with a vision to enhance the application value of the telecommunication services for the mass consumer market in Nepal. Guided by this vision, the company has successfully put together E-TOP–UP & Bill Pay services for Nepal Telecom as its first product in Nepal market. Cellpay is a mobile payment system. They prioritize on promoting cashless transaction via a cell phone by providing convenient and innovative methods for day-to-day transaction to the general public.